The copy: "After a day on the slopes, she's ready for that first steaming sip of Irish coffee. What she's not prepared for are the other gals, bundled in bulky fleece, wishing they looked like her." [Insert glowing product description.]
Because you know, every woman's wish is to be both prettier than and disliked by other women. And being pretty means being disliked, right?*
The catalog's safely in the recycling bin.
* Leaving aside here the bulky = ugly problem...