Here is the saddest quote from the article:
"These were the brands we were interested in buying," he said of the eight that are part of the deal. "These were the brands that made sense."
What were the brands purchased? Media related to advertising and film.* What is Nielsen keeping? Its trade show group and affiliated brands while it "continue[s] to assess the strategic fit of other publications."
This is a unhappy day for publishing.
*According to Adweek these were AdweekMedia (which includes Adweek, Mediaweek and Brandweek), The Hollywood Reporter, Billboard, Backstage, The Clio Awards and Film Journal International, plus the Film Expo business (which includes ShoWest, ShowEast, Cinema Expo International and CineAsia trade shows).